Guillermo Martínez

Martínez's current-season form is level with last season (Season 24→24), while his Rating eased 24→19. His peak season for form remains 2023/24 (Season 65).

Domestic career

Season	Club	Apps	G	A	Match	RTG	Season
2026/27	U.N.A.M. - Pumas · 9th	5	1	1	6.78	19	24
2025/26	U.N.A.M. - Pumas · 1st	26	9	0	6.89	24	24
2024/25	U.N.A.M. - Pumas · 10th	31	10	2	6.91	33	33
2024/25	Liga MX All-Stars	1	0	0	—	—	—
2023/24	Puebla · 18th	36	22	2	7.44	41	65
2022/23	Puebla	22	6	2	6.78	—	—

Domestic-league totals per season. RTG = Field Insider Rating (potential / ceiling); Season = age-blind form that year. 10 earlier seasons in the full career.

Mexico · international

Side	Apps	G
Mexico	14	3
Mexico U20	8	3

Career caps & goals — tournament breakdown in the full career.

Scout report

Experienced headGoal-getting Centre-forward

G. Martínez is a 31-year-old centre-forward at U.N.A.M. - Pumas, enjoying a standout season — 9 goals and 0 assists in 26 appearances, a Season grade of 24. On long-term scout potential he's rated 23.8. A seasoned veteran, he has been a rotation option (37.2% of available minutes). He brings 0.59 goal contributions per 90 (0.59 goals, 0 assists). Below: strengths, watch-points, market-value outlook and the latest transfer news on Martínez.

On the season, Martínez graded 24 for current form (age-blind), on 9 goals and 0 assists in 26 appearances (0.59 involvements per 90).

Year-on-year, that's broadly in line with last season (Season 24 → 24). Over the 4 seasons on record his form has drifted down, peaking in 2023/24.

On long-term talent our Rating reads 24. At 31 Martínez is into the veteran stage, where the age curve weighs on the projection, and a market index of 4.6 reflects that trajectory.

From the career report

Read the full career report →

Past his 2023/24 peak — the recent trend is downward, so buyers are paying for what's left, not what was.

Peak: 2023/24Trending downStreaky

23.8

Ratingi

below regular-starter level

24.1

Seasoni

below regular-starter level

37.2%

Minutes

rotation minutes

0.59

Goal contrib / 90

strong end product

Output in context · U.N.A.M. - Pumas finished 1st of 18 · a title-challenging side

Apps

Goals

Assists

G+A

0.35

Goals / app

9 goals in 26 appearances (0.35 per game) for a title-challenging side.

Strengths

Final-third output. 0.59 goal contributions per 90 (0.59 goals, 0 assists) — productive for the role.

Watch points

Game time. Only 37.2% of available minutes — needs a settled run to prove the level.
Age curve. At 31, both level and resale value are on the downslope.
Level. Rates below a nailed-on top-tier starter on our model.

Outlook

Rated 23.8 overall — below regular-starter level. In the final third he profiles as a genuine goal threat (0.59 goal contributions per 90). Veteran phase — a short-term, lower-fee proposition as both level and value decline (0.9× and falling).

Generated from Field Insider's rating model · AI-written analysis to follow.

Per 90 & availability

Minutes played %37.2%

Available fixtures41 of 41

Goals / 900.59

Assists / 900

Goal contribution / 900.59

Defensive actions / 900.524

Player flow

Goal involvements9

Cards / 900.393

Season-by-season progression

Rating (potential)Season (form)

Value & potential by age

Market valueRating

Solid = now · dashed = projected

The gold line is market value — an index (not €) blending rating, age and league. It climbs through the early 20s, peaks around ages 23–27 (~10), then tapers with age. At 31, Martínez sits on 4.6, past its peak and easing. The blue line is Martínez's projected Rating — 23.8 today — recomputed at each age, so it follows the same rise-and-fall as a career matures and declines. Solid = up to today; dashed = projected.

Season statistics

Bars = where he ranks among centre-forwards in the Liga MX with 600+ minutes this season.

Shooting

Goals9

Passing

Assists0

Defending

Tackles6

Interceptions1

Blocks1

Yellow/red cards

Yellow cards6

Red cards0

Transfer history

U.N.A.M. - PumasDec 2023 – now

PueblaJan 2021 – Dec 2023

CCelayauntil Jan 2021

MMineros de ZacatecasJul 2017 – Jan 2021

Guadalajara Chivasuntil Jul 2017

CF Pachuca(back from loan)Jun 2017 – Jul 2017

Guadalajara Chivasuntil Jun 2017

CF Pachuca(back from loan)Dec 2016 – Jun 2017

ZZacatepec 1948(on loan)until Dec 2016

Guadalajara Chivas(on loan)Jan 2017 – Dec 2016

CF Pachuca(back from loan)May 2016 – Jan 2017

LLobos Buap(on loan)Dec 2015 – May 2016

CF Pachucauntil Dec 2015

About G. Martínez

Guillermo Martínez Ayala is a 31-year-old centre-forward who plays for U.N.A.M. - Pumas, born on March 15, 1995 in Celaya, standing 191 cm tall. He is from Mexico. U.N.A.M. - Pumas currently sit 9th of 18 in the Liga MX.

This season

In the current season, G. Martínez has made 5 appearances with 1 goal and 1 assist across 65 minutes, averaging a 6.72 match rating over his last 5 rated games. His season has spanned the CONCACAF Champions League and the Liga MX.

When G. Martínez plays, U.N.A.M. - Pumas's record this season is 2W-2D-2L.

Recent matches

August 24, 2026: 1-1 draw at home vs Necaxa (8 minutes, 1 assist, 7.2 rating)
August 16, 2026: 0-0 draw at home vs Club Queretaro (14 minutes, 6.3 rating)
August 8, 2026: 0-2 loss away at FC Cincinnati (11 minutes, 6.5 rating)
August 1, 2026: 5-1 win away at FC Juarez (14 minutes, 1 goal, 7.3 rating)
July 22, 2026: 2-1 win away at Toluca (1 minutes)
July 18, 2026: 0-3 loss at home vs CF Pachuca (28 minutes, 6.3 rating)

G. Martínez's next match is on August 29, 2026, when U.N.A.M. - Pumas face Club Tijuana away in the Liga MX.

Field Insider's view

Field Insider currently rates G. Martínez at 23.8 with a Season form score of 24.1. See the full scout report for strengths, watch-points and the market-value outlook.

His honours include 10 career titles — among them the Concacaf Nations League and the MLS All-Star. Full list in the career record.

Career

Across 15 recorded seasons, G. Martínez has totalled 313 club appearances with 109 goals and 9 assists for 10 different clubs. His busiest campaign came in 2021/22, with 38 appearances for Puebla.

G. Martínez's career has also included time at Puebla, CCelaya, MMineros de Zacatecas, Guadalajara Chivas, CF Pachuca, ZZacatepec 1948 and LLobos Buap.

On the international stage, G. Martínez has represented Mexico and Mexico U20 — 22 caps and 6 goals in our records.

Transfer news

No transfer news found for this player.