G. Martínez · career
Guillermo Martínez Ayala
Wingers · U.N.A.M. - Pumas · season-by-season, by competition, and every match.
Career report
Past his 2023/24 peak — the recent trend is downward, so buyers are paying for what's left, not what was.
Peak: 2023/24Trending downStreaky
The record covers 4 seasons (2023/24–2025/26) across 2 clubs — 98 appearances, 42 goals and 5 assists.
His best campaign on record is 2023/24 at Puebla — Season rating 65, 22 goals and 2 assists in 36 games. Form has slipped 41 Season points across his last 3 full seasons. The gap to his peak is 41 Season points.
A streaky profile — form has swung hard between campaigns (spread of ±17 points), so the peak and the trough are far apart.
By season
| Season | Club | Apps | G | A | Rating | Season |
|---|---|---|---|---|---|---|
| 2026/27 | U.N.A.M. - Pumas | 5 | 1 | 1 | 19 | 24 |
| 2025/26 | U.N.A.M. - Pumas | 26 | 9 | 0 | 24 | 24 |
| 2024/25 | U.N.A.M. - Pumas | 31 | 10 | 2 | 33 | 33 |
| 2024/25 | Liga MX All-Stars | 1 | 0 | 0 | — | — |
| 2023/24 | Puebla | 36 | 22 | 2 | 41 | 65 |
| 2022/23 | Puebla | 22 | 6 | 2 | — | — |
| 2021/22 | Puebla | 38 | 5 | 1 | — | — |
| 2020/21 | Puebla | 11 | 1 | 1 | — | — |
| 2020/21 | Celaya | 16 | 7 | 0 | — | — |
| 2019/20 | Tapachula | 19 | 5 | 0 | — | — |
| 2018/19 | Mineros de Zacatecas | 29 | 13 | 0 | — | — |
| 2017/18 | Mineros de Zacatecas | 31 | 16 | 0 | — | — |
| 2016/17 | Guadalajara ChivasLoan | 5 | 0 | 0 | — | — |
| 2016/17 | Zacatepec 1948 | 17 | 8 | 0 | — | — |
| 2015/16 | Lobos BuapLoan | 15 | 3 | 0 | — | — |
| 2015/16 | CF Pachuca | 4 | 2 | 0 | — | — |
| 2014/15 | CF Pachuca | 2 | 0 | 0 | — | — |
| 2013/14 | CF Pachuca | 4 | 1 | 0 | — | — |
| 2012/13 | CF Pachuca | 1 | 0 | 0 | — | — |
International
| Side | Season | Competition | Apps | G |
|---|---|---|---|---|
| Mexico | 2026/27 | World Cup | 2 | 0 |
| 2026/27 | Friendlies | 4 | 1 | |
| 2024/25 | Copa America | 3 | 0 | |
| 2024/25 | Friendlies | 3 | 1 | |
| 2024/25 | CONCACAF Nations League | 1 | 0 | |
| 2023/24 | Friendlies | 1 | 1 | |
| Mexico U20 | 2015/16 | FIFA U20 World Cup | 3 | 0 |
| 2015/16 | Concacaf U20 | 5 | 3 |
Honours
Concacaf Nations League×2Concacaf U20×2Copa MX×2Liga MX×2MLS All-Star×2Copa MX×2Liga MX×2
By competition
| Competition | Apps | Min | G | A | Rating |
|---|---|---|---|---|---|
| Friendliesat Mexico | 4 | 146 | 1 | 0 | 6.7 |
| World Cupat Mexico | 2 | 85 | 0 | 0 | 6.3 |
| CONCACAF Champions League | 2 | 43 | 0 | 0 | 6.3 |
| Liga MX | 2 | 29 | 0 | 0 | 6.3 |
Schedule · 2026/27
8 played7 not in squad· 187 min, 1g 1a
| Date | Competition | Opponent | Res | Status | Min | G | A | Rating |
|---|---|---|---|---|---|---|---|---|
| Feb 4 | CONCACAF Champions League | A San Diego | 1-4 | Not in squad | — | |||
| Feb 11 | CONCACAF Champions League | H San Diego | 1-0 | Not in squad | — | |||
| Jul 5 | Friendlies Clubs | A Cancún | 3-0 | Not in squad | — | |||
| Jul 12 | Friendlies Clubs | H America de Cali | 0-1 | Not in squad | — | |||
| Jul 18 | Liga MX | H CF Pachuca | 0-3 | Played | 28 | 6.3 | ||
| Jul 22 | Liga MX | A Toluca | 2-1 | Played | 1 | — | ||
| Aug 1 | Liga MX | A FC Juarez | 5-1 | Played | 14 | 1 | 7.3 | |
| Aug 5 | Leagues Cup | A Charlotte | 0-3 | Played | 93 | 6.2 | ||
| Aug 8 | Leagues Cup | A FC Cincinnati | 0-2 | Played | 11 | 6.5 | ||
| Aug 11 | Leagues Cup | A Columbus Crew | 1-1 | Played | 18 | 6.2 | ||
| Aug 16 | Liga MX | H Club Queretaro | 0-0 | Played | 14 | 6.3 | ||
| Aug 24 | Liga MX | H Necaxa | 1-1 | Played | 8 | 1 | 7.2 | |
| Aug 29 | Liga MX | A Club Tijuana | 0-2 | Not in squad | — | |||
| Sep 11 | Liga MX | H Leon | 3-1 | Not in squad | — | |||
| Sep 14 | Liga MX | A Guadalajara Chivas | 0-3 | Not in squad | — |