based on the 2025/26 season · updated 18 Aug 2026
Profile
Season stats
Full career & schedule →Domestic-league season · West Brom.
Performance data · by competition
| Competition | Apps | G | A | Min | Match |
|---|---|---|---|---|---|
 League Cup | 1 | 2 | 0 | 65 | 8 |
Scout report
J. Morgan is a 20-year-old centre-forward at West Brom, rated 70.3 overall by Field Insider's model, ranking 1st of 202 on scout potential in the Championship and 2nd of 584 U-21 players tracked. A young player, he has been a fringe squad member this season (29.4% of available minutes). He brings 0.89 goal contributions per 90 (0.44 goals, 0.44 assists). Below: strengths, watch-points, market-value outlook and the latest transfer news on Morgan.
Judged on this season alone, Morgan graded 25 — a workmanlike campaign that ranks 10th of 12 of the 12 centre-forwards in the Championship, on 3 goals and 3 assists in 8 appearances (0.888 involvements per 90).
Year-on-year, that's a clear step up on last season (Season 6 → 12).
On long-term talent our Rating reads 70, top 9% of the 12 centre-forwards in the Championship. At 20 Morgan is still climbing toward his ceiling, and a market index of 27.5 reflects that trajectory.
Morgan is operating at his career peak — the 2026/27 level is the level.
Output in context · West Brom finished 5th of 24 · an upper-table side
3 goals in 8 appearances (0.38 per game) — light end product the role wants to see climb. He also laid on 3 assists, so the all-round involvement reads 6 goal contributions (0.75 per appearance).
Strengths
- Final-third output. 0.89 goal contributions per 90 (0.44 goals, 0.44 assists) — productive for the role.
- Ceiling. High potential at just 20 — room to grow into a bigger role.
Watch points
- Game time. Only 29.4% of available minutes — needs a settled run to prove the level.
Outlook
With a Rating of 70.3, Morgan carries the 1st-highest potential of the centre-forwards in the Championship of 12 — though on just 8 appearances this season, so the standing rests on a small sample. In the final third he profiles as a genuine goal threat (0.89 goal contributions per 90). At 20 the trajectory points up — potential sits near its ceiling (98/100) and market value should climb as minutes and output follow. With this floor already at 20, the ceiling gets tested by a step up in level — one to track.
Generated from Field Insider's rating model · AI-written analysis to follow.
Season statistics
Bars = where he ranks among centre-forwards in the Championship with 600+ minutes this season.
Shooting
Passing
Possession
Defending
Yellow/red cards
Transfer news
No transfer news found for this player.
